“From zero to full scale.”
Strategic repositioning from single-feature exchange to full-scale fintech. Marketing built from zero in 3 months. Blockchain Life 2025: 1,000+ qualified leads, 46% conversion to card activation.
ARAKCHEEVMARKETING
Product marketing leader. 10 years building growth engines in fintech and Web3. Founder. Building products with AI.
Let's meetBetter on desktop↓
SELECTED WORK
“Nodes don't sell themselves.”
Full marketing system from scratch. Validated nodes 4K→8K+ across 80+ networks. CAC −35%, organic 2.8× YoY. JTBD research shaped product
roadmap and pricing.
“Outplaying the majors.”
Loyalty, partnerships, digital for Russia's #1 gaming retail. Repeat purchase 22%→38%. Blizzard, Riot, Valve co-marketing — 4.2M reach. $250K budget.
“Repeats over discounts.”
Loyalty and brand for top Russian food delivery player. +15% average check, weekly repeats ×2.
BOSS AT WORK
FRIEND AT REAL LIFE
B2B · Enterprise SaaS
QSoft
Product concept + roadmap. JTBD sales training that doubled deal size.
“When the product had no category.”01
B2B · Hosting · US
Timeweb Cloud
Market research + GTM for U.S. expansion. SEO and digital infra from zero.
“When commodity needed a flag.”02
B2B · B2C · Education
Synergy University
Crisis PMM. Pivot and repositioning under pressure. New offering rebuilt around what students actually came for.
“When the model broke mid-flight.”03
+ Confidential
NDA Projects
Product strategy and marketing work across fintech and DeFi.
“Names withheld at the table.”+
+ Available
Let's talk
Selective advisory engagements — pre-launch, GTM, PMF research, growth model design.
“Be the next case.”↗
+ Hobbies
All in
Gaming, anime, dog walks, junk food, travel, late-night playlists. Usually doing three at once.
“Curiosity over comfort.”
“Adventure first. Meat second. Plans optional.”
+ Stay in touch
Find me online
X for Twitter brawls. LinkedIn for serious takes. Telegram for actual conversations.
“Pick your channel.”
TOP SECRET
DO NOT CLICK
your business booster
OKIE MAN
HIT IT
LET'S TYPE SHIT
I PRODUCE
i.
JTBD & Discovery
Jobs-to-be-done research. Product decisions that matter.
ii.
GTM Strategy
Go-to-market, ICP, competitive positioning, launch.
iii.
Brand Building
Brand positioning and identity from scratch.
iv.
AARRR & Growth
Pirate metrics, funnels, loops. Data-driven growth.
v.
Team Building
Culture with a Netflix flavor.
vi.
Network
10 years of contacts in product and growth. The kind that pick up the phone.